Lens & Lumen’s work for Kaimana Beach Hotel is part of a wider GoHawaii campaign, delivering a suite of lifestyle images that brings new life to the hotels existing media library.

The production leaned into the hotel’s colours: the pink sunset skies, the retro surf art on the walls, and the clear Waikiki blue. Slow mornings on the balcony, big breakfasts, cocktails by the sand, a barefoot walk down the beach. It’s bright and easy.

For a boutique hotel on the quieter end of Waikiki, the content needed to feel youthful and full of personality, whilst still looking elevated. That’s the brief Lens & Lumen captured: to present Kaimana Beach Hotel as the choice for travellers who want Waikiki with a bit more character.