Lens & Lumen were engaged by the Hunter Valley Wine & Tourism Association to produce the creative assets behind their 2024 Regional Guide, a comprehensive content suite promoting the region's members, sponsors, and experiences to visitors across Australia.

The project spanned two stays in the Hunter Valley, moving across wineries, venues, and activities to capture the full breadth of what the region offers. Deliverables included a complete updated image gallery, a suite of video ads promoting the region, and the cover image for the printed Regional Guide itself, content built to work across digital campaigns, editorial, and stakeholder communications.

Getting it right meant understanding not just the brief but the region, its character, its pace, and the quiet charm that makes it worth the trip. That understanding showed in the work. The resulting content has become some of the tourism boards hero assets, generating a strong response both online and with key stakeholders.