Lens & Lumen were engaged by Accor to produce a full creative campaign across two back-to-back projects for Mercure Melbourne Southbank and Mercure Sydney — capturing the unique character of each property and the cities that surround them.

The brief centred on Mercure's local maps campaign, bringing to life the idea that a great hotel stay is inseparable from the neighbourhood it sits in. Deliverables spanned two cinematic hero films with voiceover, two short-form social edits, and updated image galleries for both properties — a complete content suite built to perform across international campaign channels.

From shoot planning through to final delivery, the project demanded precision, adaptability, and a clear understanding of Accor's brand standards. The client noted the detailed pre-production planning as a particular strength — ensuring creative alignment before a single frame was captured.